Art Television Broadcasting Co. is a 24-hour analogue terrestrial (free to air) television channel in Sri Lanka. A privately owned channel that broadcasts English content has its headquarters located in Colombo. Its coverage is viewed on Frequencies UHF – CH28 in Colombo and UHF – CH52 in Kandy [1]. ART Television is owned by the Sri Lankan business conglomerate IWS Holdings (Private) Limited [2] [3].
| ART TELEVISION BROADCASTING CO. | |
|---|---|
| Launched | 1995 |
| Owned by | IWS Holdings (Private) Limited |
| Picture format | PAL, Analogue |
| Slogan | Media that's Beyond |
| Country | Sri Lanka |
| Language | English |
| Headquarters | Colombo, Sri Lanka |
| Formerly called | Dynavision Broadcasting Corporation |
| Website | http://arttv.lk |
| Availability | |
| Terrestrial | |
| Colombo | UHF 28 |
| Kandy | UHF 52 |
Contents |
Affiliated with CNN since 1995, the Channel offers 15 hours of CNN daily [4]. It partnered with Cartoon Network in 2009, and relays a daily hour of Cartoon Network on its children’s belt ART Toons [5], in addition to varied entertainment content sourced from leading international suppliers. The station partnered with Cartoon Network in 2009 to launch an eco-awareness campaign in Kandy, which was the first local CSR campaign supported by an international children’s channel [6].
The Channel’s daily news bulletin the State of Business is a key business current affairs program in Sri Lanka and conducts prominent business forums [7]. The Company has also ventured into local reality series platform partnering with The Model Network, Sri Lanka and Ford Models, New York for the Ford Supermodel of Sri Lanka search [8]. It has collaborated with the British Council in Colombo for the entrepreneurial reality show Ideators in 2010 [9].
Originally incorporated as Dynavision Broadcasting Corporation in 1995, the station introduced Sri Lanka’s first stereo broadcast station [10]. The Company was repositioned as Art Television Broadcasting Company in July 2003 [11].